To prevent the abuse and neglect of Utah's children.
Protect and Value Children
Our Vision imagines a culture (and a cultural attitude) wherein the well-being of children is universally understood and valued; and where raising children in surroundings that ensure healthy, safe and nurturing experiences is supported by the actions of every individual in every community.
It is a Vision in which it becomes the norm for all parents and caregivers to seek and accept qualified support regarding the knowledge and skills required for effective parenting and child development; and for the general public to become educated and engaged in supporting the well-being of children.
It is a Vision of a time wherein the word "parent" is more than simply a noun (or 'title'), defining a particular individual; and instead, becomes a verb (or 'action'), describing the behaviors to be embraced by all individuals.
And it is a Vision wherein "preventing child abuse" no longer describes the cause we each support; but rather, begins to define the effect of everything that we do to help children and families.